The core L O Y A L C I service offerings range from macro level market sizing, e.g., how big and how fast are specific loyalty market segments growing…to loyalty economic analysis, e.g., what is the current and future projected cost for all components (reward fulfillment, technology, etc.) of the loyalty value chain. Powering our L O Y A L C I offerings are Loyalty Data Services. To power our Loyalty Data Services offering we collect over 10,000 data elements from loyalty programs each quarter. This ensures that our loyalty data is both rich and timely.