SPG Starwood Launches Updated iPhone App

Click here to download from iTunes:  App Store – SPG: Starwood Hotels & Resorts.

Starwood / SPG have launched an update to their iPhone app which has some pretty cool new features.

1. The app has “state aware” technology integrated – which means that the app changes the look based on whether the user is Planning a stay, en route to a hotel, or already checked in
2. Integrated content after checking in includes the Hotel Room number on the app, dining recommendations, etc.
3. Find Hotel by airport code or map
4. Social media channels are built into the app as well allowing for a seamless experience if the user wants to engage Facebook, etc.

Of course the app has all the core capabilities from the previous app which Starwood developed such as account information, etc.

The interesting thing about this new app is really the state aware technology, which deepens the interdependence of the app and the actual “stay” at the hotel. This deeper integration will, until other hotels develop such an app, have the ability to further increase the loyalty among SPG members.

Tags: #hotel, #lmktg, #loyaltymarketing, #Points, #rewards, 2012, APP, Hotel Rewards, iPhone, iTunes, loyaltyone, social media, SPG, Starwood, Starwood Preferred Guest