@CITGO Loyalty Bucks Launch – says LMktg increases sales by 15%. Compelling
Citgo launches their Loyalty Bucks program scheme and it has some interesting facets to it. First, Citgo General Manager Alan Flagg states that a loyalty program can increase inside store sales by 15% and increase sales at the pump by 10%. This is certainly compelling.
Also very interesting is that Citgo has developed a process whereby individual locations can tailor the loyalty program. Essentially, a location can select from one of three loyalty program approaches and tailor the program for their location. This is compelling and also brings in some complexity to the program which will be interesting to see how it works. We will be monitoring the success of this program through our Retail Loyaty Data Services.