Barclaycard’s “Ring” Credit Card – promoted vid. on YouTube, 1,935 views

Barclaycard Ring How It Works – YouTube.

Well BarclayCard has introduced their first “crowdsourced” credit card and here is the video promoting the card. Essentially BarclayCard has created a community in which users of the card have an input into the card design, the features, etc. The video is well done with excellent visuals and is easy to follow.

It will be very interesting to see how this card performs. As of now there were only 1,935 views of the video on YouTube suggesting that the viral nature of the video is not quite there yet. Perhaps that is an indicator that this card has not been widely promoted yet. Watch the video and see what you think. Thank you.

Tags: #Points, #rewards, BarclayCard, Barclays, credit card, crowdsourced, loyalty marketing, loyaltyone, payments, Ring, social media